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Booked meetings, owned pipeline. did.

A lead generation agency that books meetings, not just sends messages.

Do It Digital is a lead generation agency for B2B companies that want qualified meetings on the calendar every week, not another report about activity.

Book a free strategy callSee pricing
Trusted by 20+ B2B founders
100s.
Qualified meetings booked for clients
$500K+.
In corporate sales generated
200+.
B2B profiles analysed
10+ yrs.
B2B go-to-market experience
The problem

Referrals arrive when they arrive.

You have paid a lead generation company before

And the monthly report counted messages sent while your calendar stayed empty.

Referrals and repeat work carry the quarter

But there is no repeatable way to start conversations with new buyers when you need them.

Sales keeps asking where the MQLs are

Marketing points at the traffic, and nobody in the building owns the number of meetings booked.

The solution

We run multi-channel outbound with LinkedIn lead generation as the flagship channel and cold email in support: targeted lists built against your ideal client profile, messages written in your voice, every reply followed up, and meetings booked straight into your diary.

Each month you see replies, meetings, MQLs and pipeline in one report, so the retainer is judged on revenue, not effort.

The system

What our B2B lead generation services include

Outbound runs as one system here, and every part of it is named, because work you can name is work you can check.

ICP definition and list building

A scored ideal client profile, then a targeted list of accounts worth winning, built by hand against real signals rather than bought by the thousand.

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LinkedIn outbound, the flagship

Profile positioning, connection requests and messages written in your voice, sent at a safe cadence to the buyers who match. The full system lives on our LinkedIn lead generation page.

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Cold email in support

Deliverability set up properly, short sequences that extend the LinkedIn conversation to the inbox. It supports the flagship; it never carries the campaign alone.

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Messaging and offer sharpening

Positioning work so the first message earns a reply, aligned with your brand identity so the profile, the pitch and the website all tell one story.

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Follow-up and appointment setting

Every reply worked by a human, objections handled, and qualified meetings booked directly into your team's calendar.

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A destination that converts

Outbound sends buyers to look you up, so our web design team makes sure what they find closes the gap instead of widening it.

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Search and AI visibility

SEO plus AEO/GEO work so the prospects we contact find you ranked in Google and cited in AI answers when they check you out.

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Measurement and reporting

Outreach data tied to your CRM, so the monthly report shows replies, meetings booked, MQLs and pipeline in one place.

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Outcomes

What you get out of it

Qualified meetings landing on the calendar week after week, from accounts you chose.

Pipeline you can forecast, because the inputs are measured and repeatable.

A system you own outright: the lists, the messaging, the data and the process.

Sales and marketing finally reading the same number, meetings and MQLs, not impressions.

Process

How we work as your B2B lead generation agency

Hiring outbound is a methodology decision: if you cannot see the method, you cannot audit the retainer. Ours has four phases, each ending in something you sign off.

  1. 01

    Define and target

    ICP scoring, offer and messaging workshops, and a channel plan that says exactly where LinkedIn leads and where email supports.

    Outcome

    A targeting and messaging pack you approve before anything sends.

  2. 02

    Build the system

    Profile positioning, list building, sequences, booking links and tracking, assembled and tested end to end.

    Outcome

    A launch-ready system you can inspect.

  3. 03

    Launch and book

    Outreach goes live at a safe, steady cadence; every reply is worked and every meeting lands in your diary with context attached.

    Outcome

    Booked meetings and a record of every conversation.

  4. 04

    Report and compound

    A monthly report covering replies, meetings booked, MQLs and pipeline, a monthly call to walk through it, and a quarterly review that reallocates effort to whatever is booking.

    Outcome

    A report your CFO can read without a glossary.

The difference

The usual way vs the did way

Without did.

  • Ten thousand messages sprayed at anyone
  • One channel flogged until it burns
  • A report that counts messages sent
  • Leads dumped in a spreadsheet
  • Lists and tools you rent
  • Locked in for twelve months

With did.

  • Signal-based outreach to accounts worth winning
  • LinkedIn leads, email supports
  • Meetings booked, MQLs and pipeline
  • Meetings landing on your calendar
  • Lists, messaging and data you own
  • Month to month, renewal earned
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Selected work

Built to do commercial work.

01The Hivemind Marketing website

Hivemind Marketing

A new website for Hivemind Marketing

A website designed and built by Do It Digital. Full case study to follow.

Proof

Named work, real revenue.

For a referral-led B2B recruitment founder, we installed the Revenue Pipeline System: 29 meetings booked, $40K in contracts and $27K in closed revenue from LinkedIn lead generation. For more than ten years the founder had run a successful recruitment company on the strength of referrals and an existing network, with no repeatable way to start conversations with new buyers; now the outbound pipeline runs every week without eating their time. Read the case study.

Outbound also needs somewhere credible to land. We redeveloped Ace Consulting Group's website into a modern site and completed a rebrand, taking leads from zero to 20 a month and doubling bookings. See the work.

LinkedIn is the flagship for a reason: HubSpot's marketing statistics report that "89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively". We fish where the buyers already are, and add email only where it helps.

Waiting to be discovered is a slow way to grow: Ahrefs' SEO statistics found that "96.55% of all pages get zero search traffic from Google." Outbound does not wait to be found. It starts conversations with the accounts you actually want this quarter, while search and AI visibility compound in the background.

That is the wedge we build for every client: found in Google, cited and recommended in AI answers, and in the meantime a calendar that fills because somebody owns the number. The channels are named, the work is visible, and the report reads in meetings, MQLs and pipeline, the language your board already speaks.

This is for you if you are the marketing lead who owns an MQL number, or a founder in fintech, corporate services, or shipping and logistics whose buyers live on LinkedIn and take weeks to shortlist. You need a proven offer and someone ready to take the calls, because outbound multiplies a sales motion that already works. It is not for you if the offer is still unproven; outreach cannot close what a conversation cannot sell, and we will say so rather than take the retainer. It is also not for you if you want a mass blast and a spreadsheet of unqualified names, because that approach burns the market you plan to sell into next year. We run campaigns from Larnaca and Perth for clients across Cyprus, Australia, the US and the UK.

Month to month, with everything we build owned by you. The renewal is earned by the report, never by a contract.

Referrals built your business. A system is what grows it on purpose.

Packages

How we package outbound

As an outbound lead generation agency we scope everything as a fixed monthly retainer in three tiers, so the budget conversation happens once, before the first message sends.

Outbound Launch

For companies starting outbound from zero.

  • ICP definition and scoring
  • Offer and messaging work
  • LinkedIn profile positioning
  • The first targeted list and the measurement baseline
  • A managed launch on the flagship channel
From $1,500monthly retainer
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Most popular

Outbound Growth

The full engine.

  • Everything in Launch
  • Managed LinkedIn outreach at full cadence
  • Cold email in support
  • Every reply worked by a human and meetings booked into your diary
  • Monthly reporting on MQLs and pipeline
From $3,000monthly retainer
Book a free strategy call

Outbound Scale

For teams feeding more than one closer.

  • Everything in Growth across multiple seats and segments
  • Search and AI visibility work so prospects who look you up find proof waiting
  • A quarterly strategy review with your leadership team
From $6,000monthly retainer
Book a free strategy call

Final tier pricing is being confirmed. If LinkedIn on its own is the right play, the published ladder for our LinkedIn lead generation service sits on its own page.

FAQ

Questions.

What is a lead generation agency?

A lead generation agency is a company you hire to fill the top of your sales pipeline: it finds the buyers who match your ideal client profile, starts conversations through channels such as LinkedIn outreach and cold email, and hands your team qualified meetings rather than raw contact lists. Some firms stop at delivering names; the better ones, whether they call themselves a lead generation company or an appointment setting partner, manage the whole journey from first message to booked call and report on what those meetings become in pipeline. The distinction worth checking before you sign is what lands in the monthly report: messages sent is an activity metric, while meetings booked and MQLs are the outcome you are actually paying for.

Is lead generation illegal?

No, lead generation is legal; what the law regulates is how you contact people and how you handle their data. Frameworks such as GDPR in Europe, CAN-SPAM in the US and the Spam Act in Australia set rules on consent, sender identification and opt-outs, and B2B outreach that is relevant, addressed to someone in their business capacity and easy to decline sits comfortably inside them. Platforms add their own layer: LinkedIn restricts connection volumes and mailbox providers punish bulk senders with poor lists. The campaigns that get companies in trouble are scraped consumer databases and deceptive senders, the opposite of signal-based outreach to a defined ICP. A credible agency will show you how it stays inside both the law and the platform rules before anything sends.

How much should you pay for lead generation?

Enough to fund real targeting and human follow-up, which is why credible retainers range from a few hundred a month for list building to several thousand for a fully managed multi-channel programme. The number that matters more than the fee is cost per qualified meeting measured against what a new client is worth: if your average engagement runs to five figures, a retainer that books a handful of genuine opportunities each month prices itself. Be cautious at the cheap end, where the price can only cover volume blasting, and with anyone selling leads by the row with no interest in whether they close. Our flagship LinkedIn programme publishes its ladder, starting from $2,500 a month plus 5% of closed sales, and we scope multi-channel work on a call before we quote.

Is lead generation legit?

Yes, when it is run as a system with real targeting; the category's reputation problem is earned by the operators who fake it. The red flags are consistent: guaranteed lead volumes regardless of your market, prices that could not possibly fund human follow-up, the same leads resold to several of your competitors, and reporting that counts messages instead of meetings. The legitimate version looks different: a defined ideal client profile, outreach written for one buyer rather than blasted at thousands, named case studies with revenue attached, and a report your CFO could read without a glossary. Ask any agency you are evaluating to walk you through a real campaign, who it targeted, what it sent and what it booked. The ones doing genuine work will enjoy the question.

What are the 4 laws of lead generation?

The four laws usually cited are: target the right audience, lead with an offer the buyer already wants, match the message to the channel, and follow up consistently. They endure because each one names the point where most campaigns die. Targeting fails when a list is bought rather than built against an ideal client profile. Offers fail when they describe the seller instead of a problem the buyer feels. Channel fit fails when identical copy is blasted across LinkedIn and email as if the context were the same. And follow-up is where the meetings actually live, because very few buyers convert on the first touch. Run the four together and lead generation behaves like a system; skip one and the other three underperform.

What is lead generation in digital marketing?

In digital marketing, lead generation is the work of turning strangers into identified prospects your sales team can pursue, and it splits into two motions. Inbound earns attention over time: SEO, content and increasingly AI answers bring buyers to you when they search for what you sell. Outbound creates conversations on purpose: targeted LinkedIn outreach, cold email and appointment setting take your offer to a named list of ideal accounts. Most B2B companies need both, on different clocks, because inbound compounds over quarters while outbound can put meetings on the calendar within weeks. The measure of either motion is the same, qualified enquiries and pipeline your CRM can attribute, which is why a report that stops at clicks or connection requests tells you nothing.
Related services

Book a free strategy call and we will map your ideal client profile, pick the channels that fit, and show you what the first ninety days should produce in meetings and pipeline for your market.

If outbound is not the fastest route for you, if the offer needs work first or search will serve you better, we will say so, and point you at the channel that will.

Book a free strategy call